Launched by Araks Yeramyan with the simple brief to make women feel beautiful, beginning with the most intimate of layers, nothing else comes closer next to skin. Born out of a love for art, design and colour, Araks is for the modern intelligent woman who has an eye and appreciation for the finer details but is understated in her approach to style. From Araks’ devotees, Sofia Coppola, Sarah Jessica Parker, to the quietly beautiful woman spotted on the street this morning  – the Araks woman is achingly chic and forever cool.